On Strategy, Mission and Purpose (Ithaca — in Greek Mythology the island home of Odysseus).As you set out for IthacaHope your road is a long oneFull of adventure, full of discovery.Fear, Uncertainty and Doubt —Don’t be afraid of themYou’ll not find those on your wayAs long as you keep your thoughts raised highAs long as a rare excitementStirs your spirit and your bodyFear, Uncertainty and Doubt — you’ll not encounter themUnless you bring them along inside your soulUnless your soul puts them in front of youHope your road is a long oneMay there be many summer mornings when,with what pleasure, what joy,you enter harbours you’re seeing for the first time;may you stop at many trading stationsto buy fine things,and may you visit many citiesto learn and go on learning from their scholars.Keep Ithaca always in your mind.Arriving there is not the goalSo don’t hurry the journey at all.Better if it lasts for years,so you’re wealthy with all you’ve gained on the way,not expecting Ithaca to make you rich.Ithaca gave you the marvellous journey.Without her you wouldn’t have set out.Source: Excerpted and (shamelessly) adapted from: C. P. Cavafy, “The City” from C.P. Cavafy: Collected Poems. Translated by Edmund Keeley and Philip Sherrard. Translation Copyright © 1975, 1992 by Edmund Keeley and Philip Sherrard.On Strategy, Mission and Purpose (Ithaca — in Greek Mythology the island home of Odysseus). was originally published in On Being Agile on Medium, where people are continuing the conversation by highlighting and responding to this story.